Green Passion: Premium CBD from Switzerland

Client · SEO · Shopify · Email Marketing

Green Passion is an established CBD shop from Switzerland. The Zurich-based company relies on organic cultivation, hand-harvested flowers and CO₂-extracted oils, and has built a customer base of over 50,000 people. Rankist supports Green Passion with SEO and Shopify optimisation.

About the Shop

Green Passion was founded with the goal of making high-quality CBD products accessible in Switzerland, without compromising on quality. The commitment to quality and transparency runs through the entire range.

All flowers come from organic cultivation and are hand-harvested, trimmed and packed by hand. This makes a noticeable difference: the terpenes are preserved, the appearance is clean and the quality is consistent. For its CBD oils, Green Passion uses CO₂ extraction, a gentle process without chemical solvents that fully preserves the active compounds of the hemp. The THC content is well below the legal limit of 1%.

The range is broad: CBD flowers in various strains from indoor, outdoor and greenhouse cultivation, CBD oils in 10%, 20% and 30% concentrations, hash, vapes, cosmetics, food products and CBG products. There are also mix-and-match sets and wholesale options for B2B customers.

Alongside the online shop, Green Passion operates a retail store at Badenerstrasse 249 in Zurich, open Monday to Saturday from 11 a.m. to 7 p.m. Orders usually ship within one to two business days, with free shipping on orders from CHF 100. Customers rate the shop 4.8 out of 5 stars across more than 2,000 reviews.

Working Together with Rankist

CBD shops face a structural challenge in digital marketing: paid advertising on major platforms such as Google, Meta or TikTok is heavily restricted or entirely prohibited for this product category. This means that organic visibility is not just a nice additional channel for Green Passion, but the most important way to reach new customers.

Rankist takes on the full SEO strategy for Green Passion. It starts with keyword research and an analysis of the Swiss and DACH market, moves on to optimising content on product pages and categories, and extends to the targeted building of backlinks from relevant sources. In parallel, we continuously work on the technical foundations: loading times, site structure, internal linking and Core Web Vitals.

In addition, Rankist handles the technical maintenance and further development of the Shopify store, from shop architecture and performance optimisations to adjustments in the checkout process.

Rankist also manages email marketing for Green Passion: from concept and campaign setup to automated flows for new customers, repeat buyers and seasonal promotions. In-store marketing measures such as product placements, promotion pages and the ongoing content development of the store are also part of the ongoing collaboration.

↗ greenpassion.ch